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Formerly the National Green Builders Products Expo
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Below are the Keynotes & Presentations from the 2009 Event
Green building products, green buildings, green businesses… With no standardized meaning, the term “green” is largely undefined. As such, “green building” is an arena that offers opportunities for real benefits but also risks overstated and even false claims. Throughout the supply chain, informed buyers will want to “look behind the claim”.
Your products may be included in a project qualifying for LEED status, or have other requirements. According to the Boston Consulting Group’s survey “Capturing the Green Advantage for Consumer Companies,” more consumers purchased green products in 2008 than in 2007, and were willing to pay a higher price for green products if they were considered to be of higher quality.
Dr. Robert Hrubes, Senior Vice-President at Scientific Certification Systems, will offer his perspectives on “what green should mean” and simple steps that manufacturers and buyers of green building products and services can take to enhance the likelihood that there will be real environmental benefits associated with their claims and purchasing decisions. With over 30 years of experience in environmental certification and natural resource management, Dr. Hrubes brings to bear a unique set of credentials, experiences and perspectives on what it means to be green.
Robert J. Hrubes, Ph.D., has been Senior Vice President at Scientific Certification Systems since February, 2000. He leads the company's natural resource management and chain-of-custody certification programs, including the FSC accredited SCS Forest Conservation Program and the Forest Carbon Program. Dr. Hrubes served on the founding Board of Directors of the Forest Stewardship Council (FSC), was founding Chair of the Forest Stewards Guild, and is presently Board Chair of the successor organization, the Forest Guild. He also worked for the USDA Forest Service for 14 years. www.scscertified.com
From Twitter, YouTube, Facebook and everything in between, Social Media is dramatically changing the way that consumers access information. According to Brian Solis’ free eBook, The Essential Guide to Social Media, “If you’re not part of the conversation, then you’re leaving it to others to answer questions and provide information, whether it’s accurate or incorrect. Or, even worse, you may be leaving it up to your competition to jump in to become the resource for the community.” Stop by Booth 423 each day at 2:00 pm to learn simple techniques for harnessing the power of Web 2.0 to increase your brand awareness, obtain free publicity, and engage your customers on a personal level.
Starla Middlebrooks, Global Public Relations Manager for Titan Wood Inc, is responsible for all external public relations activities including social networking, media management, corporate communications, government relations and overseeing an extensive international advertising and editorial campaign. She promotes increased brand awareness among key audiences and stakeholders by seeking “out of the box” publicity opportunities and through the exploration of new methods of conveying product messaging to help drive sales and increase revenues.
Specializing in the cultivation and branding of sustainable products, Starla is uniquely skilled at developing relationships within the business, building, architecture, and government communities. Prior to joining Titan Wood, Starla was Marketing Manager at the Richardson Economic Development Partnership, a public-private partnership which focuses on community development.
Starla, having earned an undergraduate degree in Economics and Finance from The University of Texas is presently pursuing a graduate degree in Strategic Public Relations at George Washington University. She is an associate of the Institute of Green Professionals, a member of the US Green Building Council, and a member of the Public Relations Society of America. www.accoya.info/accoya.html
Starla Middlebrooks, Global Public Relations Manager for Titan Wood Inc, is responsible for all external public relations activities including social networking, media management, corporate communications, government relations and overseeing an extensive international advertising and editorial campaign. She promotes increased brand awareness among key audiences and stakeholders by seeking “out of the box” publicity opportunities and through the exploration of new methods of conveying product messaging to help drive sales and increase revenues.
Specializing in the cultivation and branding of sustainable products, Starla is uniquely skilled at developing relationships within the business, building, architecture, and government communities. Prior to joining Titan Wood, Starla was Marketing Manager at the Richardson Economic Development Partnership, a public-private partnership which focuses on community development.
Starla, having earned an undergraduate degree in Economics and Finance from The University of Texas is presently pursuing a graduate degree in Strategic Public Relations at George Washington University. She is an associate of the Institute of Green Professionals, a member of the US Green Building Council, and a member of the Public Relations Society of America. www.accoya.info/accoya.html
The interest and demand for Forest Stewardship Council (FSC) Chain-of-Custody (COC) certified building materials continues to rise with the growth of the green building industry. Earning a COC certificate through one the FSC accredited certification bodies can appear to be a daunting task. This presentation will clarify terms related to FSC certification; explain the certification process; and provide reasoning why chain of custody is important. Recently, FSC International released a new set of standards that all companies need to comply with, come learn which standard best fits your company so you can be well prepared to take advantage of this market opportunity. Learn from an expert in the field who has completed over 200 FSC COC audits and consulted with companies in the forest products and green building industries.
Terry Campbell of Forest Products Solutions has been educating building professionals and the forest products industry about the business opportunities with Forest Stewardship Council (FSC) certified wood products in the green building industry for over nine years. Currently, Terry is a columnist for Green Building Product Dealer; providing FSC COC auditing services to Smartwood and Scientific Certification Systems (SCS); and consulting directly with forest products companies. In 2008 Terry coordinated with a dozen FSC-certified companies to develop the FSC Office display for the GreenBuild Expo in Boston, MA and published the first FSC Manufacturing & Sales Guide (MSG). The MSG provides insights on how FSC’s new Chain-of-Custody standards apply to their company; while also providing some proven marketing and sales techniques to grow the FSC industry and sales.
Previous to this year Terry coordinated the FSC House display at the GreenBuild Expo in Chicago, IL; published a resource guide called Building & Remodeling with FSC – for residential projects; wrote Designing & Building with FSC to communicate the important message of FSC-certified products to commercial design and building professionals and has presented at a dozens of USGBC chapters and architectural firms in North America.
Terry earned a B.A. from Virginia Tech, and he believes that forest certification and ‘green’ building are tools that can be used by society to improve its use and respect of natural resources.
Forest Products Solutions’ mission is to provide its clients within the forest products industry with tools and services to ensure they stay competitive in the growing green building and green products industries. To make this happen, Forest Products Solutions works with forest product manufacturers, distributors, retailers and others to ensure that they earn certification, knowledgeably train and support their personnel, and use effective marketing techniques. www.forestproductssolutions.com
Terry Campbell of Forest Products Solutions has been educating building professionals and the forest products industry about the business opportunities with Forest Stewardship Council (FSC) certified wood products in the green building industry for over nine years. Currently, Terry is a columnist for Green Building Product Dealer; providing FSC COC auditing services to Smartwood and Scientific Certification Systems (SCS); and consulting directly with forest products companies. In 2008 Terry coordinated with a dozen FSC-certified companies to develop the FSC Office display for the GreenBuild Expo in Boston, MA and published the first FSC Manufacturing & Sales Guide (MSG). The MSG provides insights on how FSC’s new Chain-of-Custody standards apply to their company; while also providing some proven marketing and sales techniques to grow the FSC industry and sales.
Previous to this year Terry coordinated the FSC House display at the GreenBuild Expo in Chicago, IL; published a resource guide called Building & Remodeling with FSC – for residential projects; wrote Designing & Building with FSC to communicate the important message of FSC-certified products to commercial design and building professionals and has presented at a dozens of USGBC chapters and architectural firms in North America.
Terry earned a B.A. from Virginia Tech, and he believes that forest certification and ‘green’ building are tools that can be used by society to improve its use and respect of natural resources.
Forest Products Solutions’ mission is to provide its clients within the forest products industry with tools and services to ensure they stay competitive in the growing green building and green products industries. To make this happen, Forest Products Solutions works with forest product manufacturers, distributors, retailers and others to ensure that they earn certification, knowledgeably train and support their personnel, and use effective marketing techniques. www.forestproductssolutions.com
We are inundated every day with marketing of green products and services, as well as media coverage of sustainability issues and initiatives. Often times, information collides and conflicts. It is helpful to stand back and take a look at the bigger picture, drawing guidance from macro conceptual frameworks. Six Sustainability Exercises provides key tools and "a-ha" moments to guide individuals in shifting ingrained decision models toward sustainability and making a world of difference within their business and personal lives.
Mick Dalrymple, MIM, MBA, LEED AP, is a principal at a.k.a. Green Environmental Building Supplies and at a.k.a. Green Services, consulting to and educating professionals and the public on sustainability topics including green building, green product certifications, public policy and industry challenges. He serves on the national board of the U.S. Green Building Council and on the Greenbuild 2009 Host Committee, works with numerous community and policy organizations and was a member of the ICC-700 National Green Building Standard Consensus Committee. He frequently authors articles on green building, is consulted by the media as a sustainability resource, and continues to remodel his 1975 home towards net zero energy usage. The Business Journal of Phoenix named him Green Pioneer in 2009 for his national and local contributions to the sustainability movement.
Dalrymple, a produced feature film screenwriter and former higher education lobbyist, became involved in green building in 2001 as a response to the fossil-fuel driven recommendations of the Cheney Energy Task Force. He is a graduate of the Thunderbird School of Global Management and Arizona State University’s MBA program, and studied Electrical Engineering, Math and International Relations at the University of Arizona with High Distinction. www.akagreen.com
Mick Dalrymple, MIM, MBA, LEED AP, is a principal at a.k.a. Green Environmental Building Supplies and at a.k.a. Green Services, consulting to and educating professionals and the public on sustainability topics including green building, green product certifications, public policy and industry challenges. He serves on the national board of the U.S. Green Building Council and on the Greenbuild 2009 Host Committee, works with numerous community and policy organizations and was a member of the ICC-700 National Green Building Standard Consensus Committee. He frequently authors articles on green building, is consulted by the media as a sustainability resource, and continues to remodel his 1975 home towards net zero energy usage. The Business Journal of Phoenix named him Green Pioneer in 2009 for his national and local contributions to the sustainability movement.
Dalrymple, a produced feature film screenwriter and former higher education lobbyist, became involved in green building in 2001 as a response to the fossil-fuel driven recommendations of the Cheney Energy Task Force. He is a graduate of the Thunderbird School of Global Management and Arizona State University’s MBA program, and studied Electrical Engineering, Math and International Relations at the University of Arizona with High Distinction. www.akagreen.com
Check back for 2011 Keynote and Presentation Information
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